CAIT has not been happy with foreign e-commerce giants, accusing them of violating the country’s FDI policy norms, a charge denied by the firms, PTI reported.
CAIT said that its Bharat e Market portal is ‘purely Indian’ which will comply with all the rules and regulations of the country, reported PTI. It further mentioned that the app will enable traders and service providers to create their own e-dukaan on this portal.
Launch of Bharat e Market:
On Friday, 12 March, the traders’ body said that over 30,000 sellers across India have already registered on its app. Their e-dukaan(s) will be created on 15 March.
CAIT has been engaged in a tirade against foreign e-commerce companies, accusing them of violating the country’s FDI policy norms — a charge denied by the firms.
CAIT Secretary General Praveen Khandelwal said “the way in which the e-commerce market is greatly vitiated by foreign e-commerce entities through their arbitrariness and violating the rules and laws of the country, it was essential to create an e-commerce portal fully dedicated to the traders and consumers of India.”
More than 40,000 trade associations across the country will play a crucial role in onboarding the traders, it said.
Moreover, no Chinese goods will be allowed for sale on the portal, Khandelwal said, adding that special emphasis will be accorded to products made by women entrepreneurs, artisans and craftsmen.
“The portal will comply with all rules and regulations of the government both in letter and spirit,” Khandelwal added.
Benefit of Bharat e Market:
CAIT National President BC Bhartia said in pursuance of Prime Minister Narendra Modi’s clarion call of ‘vocal for local’ and ‘Aatmanirbhar Bharat’, CAIT has developed its Bharat e Market portal which will provide both B2B and B2C business opportunities.
The traders’ body aims to onboard 7 lakh traders on the portal by December this year and 1 crore traders by December 2023.
‘Taking a step further in pursuance of the call of PM Modi, the CAIT has developed its e-commerce portal “Bharat e Market” which will provide both B2B and B2C business opportunities with robust digital technology largely based on artificial intelligence and machine learning systems.”
Both Bhartia and Khandelwal said that BEM portal will be purely an Indian portal, the first of its own kind in which no foreign investment will be accepted, the data will remain in India and there will be no sale of data.
”The BEM portal will be a truly market place having all details of the sellers visible on the portal providing a transparent interface between Sellers & buyers,” the traders’ body said.